iternia


SMEs account for 70% of India's Industrial Export and employ 95% of the Industrial manpower. SMEs are the hot bed of innovation in the surging economy. Many of the SMEs are competing the global products and services, participating in the global trade-fairs and planning multifold expansion in the coming years. However, their corporate identity and communication material is not up to the mark, to speak the global language. Many of them are family grown enterprises where logo of the company is a legacy and strong emotional attachment hampers the new visual language. Iternia has been working with several SMEs who are start-ups or enterprises steered by the second generation of entrepreneurs, who understood the value of scientifically designed corporate identity and systematically implemented it across their communications. Iternia's branding services to SMEs include re-branding i.e. name suggestions, logo design, stationery design and creating a mini-identity manual. Communication Design includes brochure design, mailers design, calendar and gifts design, multi-media presentations and corporate films.