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An upmarket fitness club wanted to differentiate itself by portraying itself as a warm and friendly place, in contrast to all-brand, dumbbell hang-outs. Iternia provided the 'wellness' positioning and created a modern yet 'classy' identity for 'Abs'. Iternia later went on to do the complete print promotion i.e. print ads, brochures, posters, hoardings, fliers, stickers, badges, gifts and even a corporate film. |
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