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Iternia worked with Precious Products as a strategic partner to create a new company brand called 'Bluom Marketing'. Positioning of Bluom was as a high-end plastic packaging solutions company.
The name originated from a mélange of 'Bloom' and the cosmic sound 'ÖM'. The form derives inspiration from the cosmic whole and hints at refinement, fragrance and the beauty associated with the beauty segment. The exercise included recognizing the USP, designing brand identity, communication design and exhibition design. A range of 30 products for Bluom was designed parallelly by Onio Design Pvt. Ltd. |
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