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Launching a branded product in a market that is throbbing with low end cut-throat players is a real challenge. When Iternia came into the picture the name Durabuild was already decided, and the client now wanted a suitable messaging and visual branding.
The logo was created to reflect the solid and engineered nature of the product; while the logo's simplicity reflected the long range player attitude. Iternia also created the print collaterals for Durabuild, apart from corporate stationery. |
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